Oh dear, it’s going to be console fanboy wars all over again with this announcement.
Activision CEO Bobby Kotick has been making rumbles to the UK Times that unless Sony considers a price cut for the PlayStation 3 sometime soon, Activision may consider removing it’s support for the console.
“I’m getting concerned about Sony; the PlayStation 3 is losing a bit of momentum and they don’t make it easy for me to support the platform. It’s expensive to develop for the console, and the Wii and the Xbox are just selling better. Games generate a better return on invested capital on the Xbox than on the PlayStation,” he says.
-Bobby Kotick, fire starter

Bobby Kotick: Notice he's holding an XBOX Gutar Hero controller!
Now before sides start gearing up their war horses in the eternal flame war of console superiority, stop and think about this kind of statement from a business point of view. Everything Kotick says is completely true, Activision would be concerned that their property isn’t making as much money on PS3 as compared to other consoles, but removing support? I truly doubt it’d come to this. This is most likely a simple, yet public reminder to Sony that a price cut would be in the game developer’s best interests. In Sony’s interest, well that’s another story altogether. But a big public claim like this is going to have Sony reviewing their relationship with Activision, which is most likely the whole point of the exercise.
So it’s not a hollow threat by any means (nobody doubts the fact that Activision is one major player in the games market), but it’s more probably an angle to improve their circumstances with Sony. A light nudge to the sleeping guy on the train … metaphorically of course.
Sony would appear to be calling the bluff on this one too, with it’s offical answer being: “We respect our third-parties’ opinions and their right to express those opinions but we will not be commenting on this story”. A diplomatic answer, to be sure, but who knows? We might not have heard the last of this yet.