Burger vs Apple: The PC vs Mac War goes delicious
I haven’t had breakfast yet. I am starving and I’m not really ready for the ramifications of this advert from Japan.

I hunger when I hear the name of Burger
It’s got 7 beef patties and will cost you 777 Yen. (About US$8) I am salivating in horrified glee at that hangover buster. Apparently, Windows 7 ain’t all that bad either. Reports from colleagues at work are positively After-Grog-Bogging on the idea that it’s ‘just another Vista’. Although, as someone on Twitter said yesterday, the idea of buying an OS on a CD that comes in a box from a PC World type store is becoming a novelty.
By the time our children are old enough to own the slimmest of Playstations they’ll be boggling at the idea of any software being boxed at all. “What’s a software box, Mummy?” they’ll ask. And I’ll reply “Hush child, or Skynet will hear you”.
*cough*
This 7 stacker of a burger is just the most edible in a rather odd line of Microsoft advertising gimmiscks for Windows 7, suggesting they’re trying to up their Cool Points by being whacky. Other campaigns in the lead up to the release included a giveaway of the OS to every resident in the Dutch town of Zevenhuizen (“Seven House”) and decorating Sietes in Spain in Windows colours. And let’s not mention the whacky house parties they were encouraging. There was a lot of scoffing from the Apple ranks on that one.
Only one question remains with all of this advertising madness … how the HELL are you meant to put it in your mouth?






