Sony launches PS3 recorder in Australia, has imaginative name
Written November 26, 2009
Obviously we're not talking interactive Parkinson here
Sony announced the launch of its very own television recording device in Australia this week for use with the Playstation 3 and they’ve called it… *drumroll please* …the PlayTV.
This probably isn’t surprising news to our readers outside of Australia – the device has been available in the UK for over a year. But we’re catching up at least, and it seems we get the device ahead of America (due to NTSC adaption issues) and with the same name.
Sony expects to sell 150,000 of the imaginatively-named units by Christmas in Australia, making it a major competitor with established names like TiVo as well as newcomers like Telstra’s T-Box. OK, so maybe Sony aren’t the only ones choosing obvious names for their products.
The PlayTV box with cost $169 on its own, or you can pick up a PS3 bundled with PlayTV for $599.
Read more optimistic quotes from the Sony brass about expected sales at The Australian.